Vespa scoots along to 75% revenue growth target

Vespiario (Thailand), the authorised importer and distributor of Italy's Vespa motorcycles, plans to sell more than 10,000 units of Vespa this year, an increase of 75% from 2012.

Managing director Pornada Tejapaibul said Vespiario is committed to being more aggressive with marketing and network expansion this year to boost sales.

The company will spend 100 million baht this year on business expansion, with 50 million allocated for showroom and service centre expansion, increasing to 75 branches from 55.

Another 50 million baht is slated for event marketing and road shows nationwide. Vespa scooters rode back into the Thai market three years ago and have seen strong sales growth ever since.

Vespiario sold 1,000 scooters in its fiscal 2010, 3,000 in 2011 and 5,738 in 2012 ending this March 31. Sales for the period totalled 1.05 billion baht.

Vespa prices start at 89,900 baht for the 125cc model, rising to 109,000 and 116,000 baht for 150cc models and 300,000 baht for a 300cc engine.

Other scooter brands cost 50,000 to 60,000 baht for similar engines.

Vespas are mainly imported from the Piaggio Group, an Italian scooter maker with a production base in Vietnam.

"We expect accumulated sales of both vehicles and spare parts to top 2 billion in fiscal year 2013," said Mrs Pornada, adding the motorcycle market is expected to grow by 3% this year to 2.2 million units, from 2.15 million.

Automatic motorcycles including scooters are estimated to represent 49.6% of the total Thai motorcycle market or 1.15 million units.

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Writer: Piyachart Maikaew