Get in LINE for kicks

Immediately after its global release, family app LINE Play topped free-app charts in a number of countries, including Thailand, Taiwan, Indonesia and Malaysia, attracting six million users worldwide.

LINE Play offers unparalleled freedom, allowing users to personalise avatars and virtual space while making new friends with similar interests and hobbies. Optimised for mobile use, LINE Play not only brings the dynamic virtual world to everyday life, but also presents a boundless place where people can meet and greet, while sharing thoughts and ideas with others.

LINE Play avatars can be created in a variety of ways. Users can use their own headshot to create an avatar that closely resembles them, or select from a wide range of facial features. In LINE Play's virtual world, users can style their avatars and decorate personal space as well. More than 200 new fashion and interior items are updated every week, including local and seasonal themed items such as traditional costumes and Christmas decorations.

Users can purchase the latest items with LINE Play's virtual currency, known as Gems. These can be earned by either helping other avatars or taking care of one's own space. Users can also win special fashion and interior items by playing "Gacha" under "Shop", a fun vending machine for rare items.

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Writer: Akin