The number of tourist arrivals from the US is expected to increase by at least 7% this year thanks to positive signs from its economy, while the European market remains weak.
The Tourism Authority of Thailand (TAT) projects US arrivals will pass 800,000 this year, up from 760,000 last year.
In the first two months of 2013, the figure increased by 10% to 150,000.
Juthaporn Rerngronasa, the TAT's deputy governor for international marketing in Europe, Africa, the Middle East and the Americas, pointed to the improving US economy for the uptick.
The TAT is refocusing on the US, especially for honeymoons.
"As our budget is limited, we must focus on niche marketing instead of costly advertisements. A rival competitor such as Malaysia has a large budget for marketing, twice the size of ours," said Ms Juthaporn.
Sponsorship of TV programmes is another promotion channel for the TAT.
The agency recently spent 6 million baht and Thai Airways International offered 78 air tickets to the popular American dating game show The Bachelor.
Two episodes were filmed in Trang and Chiang Rai provinces, with the final episode shot in Chiang Rai for an estimated audience of 19 million.
About the author
- Writer: Chadamas Chinmaneevong