Big promotions, big Chinese push at motor show
- Published: 27/03/2013 at 04:53 PM
- Online news:
Major automakers are offering aggressive promotions to attract customers at Thailand's annual motor show, which opened today and runs until April 7 at Impact Muang Thong Thani in Nonthaburi province.
Grand Prix International, the organiser of 34th Bangkok International Motor Show, said it expected that the 12-day event will gain 50,000 to 60,000 car booking orders and draw in more than 1.9 milllion visitors. Last year's event received about 57,000 booking orders.
A total of 34 car brands and nine motorcycle brands together with manufacturers of car accessories are participating in the motor show, the organiser said.
Models, known as pretties, pose next to vehicles at the media preview of the 34th Motor Show on Tuesday. The pretties are paid 4,000 to 10,000 baht per day. (Photos by Tawatchai Kemgumnerd)
Toyota Motor Thailand launches a 5% down payment and 84-month installment campaign for civil servants and state enterprise officials. Computer tablets will also be given to Toyota buyers in this exhibition.
Nissan Motor Thailand offers a package of free first-class insurance along with 1.99% interest, 25% down payment and 48-month installment. Nissan customers can also choose to pay 7,999 baht minimum installment or receive 10,000 baht of fuel coupons.
Isuzu, Thailand's second-largest pickup truck manufacturer, launches a raffle with lots of prizes, such as an iPad Mini, Casio G-Shock digital watches and many others.
Great Wall Motors, one of China's leading car manufacturers and pickup truck maker, will introduce its auto brands, including Great Wall, Haval and Wingle vehicles, to the Thai market at this year's motor show
Xu Hui, Great Wall secretary, said the company wanted Thai people to be more familiar with its auto brands and the company planned to start marketing in Thailand.
"The company has a commitment to market in Thailand and the Asean region. We also plan to set up sport utility vehicle (SUV) factory with an investment value of US$300 million in Thailand," he said.
As for the chances of first-time car buyers under the government scheme who will likely cancel their bookings, Pinyawat Chantrakantanond, managing director of KTB Leasing, a financial subsidiary of Krung Thai Bank, said the issue would not affect the company because loans had not yet been approved.
"So far, the company has approved loans for about 10,000 first car buyers and 8,500 of them have already received their cars and they don't have problems paying the installment," Mr Pinyawat said.
Akaranant Thitasirivit, managing director of Kasikorn Leasing, the cancellation of first-time car buyers' bookings would not hurt the leasing business but it would affect car manfacturers and dealers because they would have to find new customers to replace them.
"We can't forecast how many first car buyers will cancel their bookings until they receive their vehicles in April and May," Mr Akaranant said.
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- Writer: Online Reporters
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