Auto show begins

Major automakers are offering aggressive promotions to attract customers at Thailand's annual motor show, which opened yesterday and runs until April 7 at Impact Muang Thong Thani in Nonthaburi province.

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Models, known as pretties, pose next to the new Toyota Vios at the media preview of the 34th Motor Show on Tuesday. The pretties are paid 4,000 to 10,000 baht per day. PATTARAPONG CHATPATTARASILL

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Big promotions, big Chinese push at motor show

Major automakers are offering aggressive promotions to attract customers at Thailand's annual motor show, which opened yesterday and runs until April 7 at Impact Muang Thong Thani in Nonthaburi province.

Grand Prix International, the organiser of the 34th Bangkok International Motor Show, said it expected that the 12-day event will gain 50,000 to 60,000 car booking orders and draw in more than 1.9 milllion visitors. Last year's event received about 57,000 booking orders.

This won't be one of the biggest sellers at the autoshow, but it will be on many people's wish list. TAWATCHAI KEMGUMNERD

A total of 34 car brands and nine motorcycle brands together with manufacturers of car accessories are participating in the motor show, the organiser said.

Toyota Motor Thailand has launched a 5% down payment and 84-month installment campaign for civil servants and state enterprise officials. Computer tablets will also be given to Toyota buyers in this exhibition.

Nissan Motor Thailand offers a package of free first-class insurance along with 1.99% interest, 25% down payment and 48-month installment. Nissan customers can also choose to pay 7,999 baht minimum installment or receive 10,000 baht of fuel coupons.

How many houses could you buy for the price of one of these? TAWATCHAI KEMGUMNERD

Isuzu, Thailand's second-largest pickup truck manufacturer, launches a raffle with lots of prizes, such as an iPad Mini, Casio G-Shock digital watches and many others.

Great Wall Motors, one of China's leading car manufacturers and pickup truck maker, will introduce its auto brands, including Great Wall, Haval and Wingle vehicles, to the Thai market at this year's motor show

Xu Hui, Great Wall secretary, said the company wanted Thai people to be more familiar with its auto brands and the company planned to start marketing in Thailand.

"The company has a commitment to market in Thailand and the Asean region. We also plan to set up a sport utility vehicle (SUV) factory with an investment value of US$300 million," he said.

pose – to stay in a particular position in order to be photographed วางท่าถ่ายรูป
media – radio, television, newspaper, the Internet, considered as a group สื่อ
preview – an occasion at which you can see a film/movie, a show, etc. before it is shown to the general public การชมก่อน
wish list – all the things that you would like to have, or that you would like to happen
promotion – activities done in order to increase the attendance at an event or sales of a product or service การส่งเสริม
aggressive – determined; wanting to do something very much and not letting anyone or any difficulties stop you ตั้งใจจริง, ซึ่งมุ่งมั่น
annual – happening every year ทุกๆปีด, ประจำปี
draw – to attract or interest somebody, often to cause them to go somewhere ดึงดูดความสนใจ
brand – a type of product made by a particular company ตรา, ยี่ห้อ
manufacturer – a person or company that manufactures a product ผู้ผลิต
accessory – an extra piece of equipment that is useful but not essential ตัวประกอบ, อุปกรณ์
participate – to take part in or become involved in an activity มีส่วน
launch – to start selling a new product or service to the public  เริ่มวางขาย
installment – one of a series of regular payments for buying something several months or years. It only belongs to the person who is buying it when all the payments have been made.  ค่างวด, ค่าผ่อนส่ง, การผ่อนส่ง, การผ่อนชำระ
campaign – a planned series of activities การรณรงค์
civil servant – someone who works for a government department ข้าราชการ
state enterprise – a company or business owned and managed by the government รัฐวิสาหกิจ
exhibition – a public show where interesting things are put so that people can go and look at them นิทรรศการ งานแสดง
insurance – an arrangement in which you regularly pay an insurance company an amount of money so that they will give you money if something you own is damaged, lost, or stolen, or if you die or are ill or injured การประกัน
minimum – the lowest possible; the lowest allowed ต่ำที่สุด, น้อยที่สุด
raffle –  a way of making money for a particular project or organisation. People buy tickets with numbers on them and some of these numbers are later chosen to win prizes การขายตั๋วจับฉลาก (โดยมีสิ่งของเป็นรางวัลมากกว่าเงิน)
commitment – willing to give your time and energy to something that you believe in; a promise or firm decision to do something การให้คำมั่นสัญญา, การให้คำมั่น, การมอบความไว้วางใจ
investment – the act of investing money in something การลงทุน

About the author

Writer: Terry Fredrickson
Position: Education Marketing and Support Manager