The SET-listed Charoen Pokphand Foods Plc (CPF), the CP Group's flagship company, is beefing up its student recruitment programme to cope with growing human resource challenges amid active international expansion.
Mr Adirek poses with CPF’s latest crop of brand ambassadors.
The CPF Ambassador scheme, now in its second year, offers selected university students an opportunity to learn about business by training at the company for 2-4 months.
The trainee students become potential recruits after graduation.
After 40 students took part last year, the programme drew 84 students this year.
Adirek Sripratak, CPF's president and chief executive, said students who show promise can be groomed to become future executives, helping to support the company's growth.
"We aspire to be among the top five global food businesses," he said.
"To this end, we've been actively expanding abroad for several years, so young executive development is a must to satisfy such active expansion."
CPF has about 100,000 workers worldwide, with 800 to 1,000 brought on board each year.
This year's investment budget is 30 billion baht, most of which will be spent on existing projects at home and abroad.
CPF forecasts annual sales growth of 10-15% over the next five years.
Sales revenue will eventually reach 700 billion baht or roughly double last year's figure of 357 billion.
Sales growth will be driven by emerging markets, mainly in the food business.
CPF achieved sales of 357 billion baht last year, up by 73% from 2011, for a net profit of 18.8 billion, up by 17%.
Shares of CPF closed Friday on the SET at 32.75 baht, down 25 satang, in trade worth 409 million baht.
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Writer: Chaninun Krobmoke