TrueVisions, the country's leading pay-TV operator, has set aside 1 billion baht to enhance and add content without fees, seeking to retain existing customers after English Premier League (EPL) rights expire next month.
Managing director Anat Mekpaiboonwattana said the company will run its business on five key strategies this year.
First, it will add six high-definition and 11 standard-definition channels, chiefly sports and entertainment content, in different packages.
The six HD channels are Motorvision, Outdoor, NBA TV, HBO Signature, HBO Hits and H2.
The 11 SD channels are H+, Channel L, Activ TV, Block A, Sky Theater, Channel 6, Sun Channel, SME Channel, Li, Disney Junior and Disney Thailand.
Each premium customer will automatically get free HD and SD channels.
Platinum package members will now get 23 HD and 119 SD channels, while gold package members will get 16 HD and 107 SD channels.
The offers become available on April 18. The goal is to maintain the existing base of 500,000 subscribers for the premium tier.
Second, the company will focus on mid-tier customers by launching new super education and super movie packages suited to each target group. It already offers super sport and super entertainment packages.
The new mid-tier packages will serve to increase new subscribers by 10-20% from the existing 2.4 million.
Third, TrueVisions will debut an over-the-top content service for mobile phones and tablets. It hopes to increase HD channels in the third quarter to 30 from 17, bringing the total to 160.
On top of that, the company will offer TrueVisions Anywhere service to subscribers without fees for one year.
Mr Anat said TrueVisions will also offer another option for subscribers who do not want additional channels and services. They will get a 100-baht discount on monthly fees for 12 months from June 1, 2013 to May 31, 2014.
The fourth strategy is promoting the prepaid service, True Top Up TV, for subscribers who prefer that approach.
Last, the company will extend other privileges to its subscribers, such as a discount card.
"We hope our strategies will maintain our existing customers, not just sports lovers but also families and those who prefer entertainment," said Mr Anat.
About the author
- Writer: Saengwit Kewaleewongsatorn
Position: Business Reporter