NetApp Inc, the California-based storage and data management firm, is tripling its investment in Thailand to capitalise on the burgeoning data centre industry, given the country's mobile third-generation and digital TV demand.
Weera Areeratanasak, the country manager of NetApp Thailand, said the new funding will go towards hiring staff, expanding the local office and setting up a demonstration centre to accommodate new technologies.
"This is our biggest investment in Thailand in four years," he said, adding that it is the highest investment budget in Southeast Asia.
Mr Weera said mobile data traffic in Thailand has grown by 30% annually, boosting expansion demand for data centres.
More organisations are investing in data centres to increase their efficiency by avoiding operating disruptions, he said.
NetApp's new data centre-related services include high-definition video and the Flash Array product line, using a solid-state storage disk system instead of hard disk drives enabling 1,000 times faster speeds. Target customers are banks and other financial institutions requiring real-time information and high-performance computing.
Other focus industries include telecommunications, oil and gas, automotive and manufacturing, and Japanese manufacturers relocating to Thailand.
NetApp expects revenue to grow by 50% this year, up from 25% last year and outpacing the overall storage industry growth.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter