Dell Corporation (Thailand) is transforming itself from a hardware maker to a fully fledged information technology vendor as part of its global policy to shift away from the struggling personal computer industry.
The world's third-largest computer maker is moving to higher-margin enterprise technology for the first step.
Ekaraj Panjavinin, country manager of Dell Corporation (Thailand), said the company is ready to offer a wide range of products from end-user devices to data centres to serve enterprise demand.
Global research firm IDC said Thailand's IT spending in the enterprise sector is expected to grow by 12% this year, driven mainly by growing business competition and booming mobile devices.
Mr Ekaraj said enterprises are increasingly spending on five emerging technologies: cloud computing, social networking, networks for bring-your-own-device policies, data insights and business analytics, and security systems.
To serve growing demand, Dell has increased the number of its specialised technical teams covering computing devices, data centres, software and outsourcing services, he said.
Dell is offering a consulting service in Thailand for the first time, with a focus on the upcoming Asean Economic Community. The service is designed to help IT systems specialists to expand in Asean.
Mr Ekaraj said he saw increasing demand for companies, particularly retailers, insurance, banking and health-care firms, to modernise their applications by using new open IT systems.
Dell is offering automatic software that enables users to halve data migration time to six months.
Mr Ekaraj said Dell is preparing to roll out its low-end notebook, priced below 15,000 baht, to expand into the untapped mass market.
Even though Dell has no policy to make tablets and smartphones in high-growth sectors, it believes demand for notebooks remains strong, especially upcountry, he said.
Mr Ekaraj also insisted that the privatisation of Dell's US headquarters will not affect its business strategy because there will be no change in management and manufacturing structures.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter