The Mall Group is negotiating with Chinese financial institutions to help draw tourists from China to shop at its complexes.
Natsamon: Digital marketing a new tack
The company will use its Mglobemall.com shopping deal website to link with a network of Chinese banks and the Tourism Authority of Thailand via its worldwide network of offices to draw potential customers, particularly Chinese tourists.
Natsamon Vongkittipat, the group's general manager for marketing, said the website will serve as a digital marketing platform to attract foreign and local shoppers to The Mall, The Emporium and Siam Paragon this year.
After only one year, Mglobemall.com has more than 50,000 registered members, of whom 60% are active users who buy deals for dining, beauty and health, travel, leisure and entertainment every month.
The website has had 2.5 million page views and 1 million visitors in the past year.
It has more than 500 business partners offering special deals via the site.
The market size of deal-of-the-day websites in Thailand is 400-500 million baht per year.
But the number of web deals is declining markedly, as consumers are not confident in deals offered by small websites.
Apart from online promotions, the group plans to arrange special tour packages that suit Chinese, Indian and Asean shoppers.
In another development, Alistair Taylor, the president of Central Food Retail Co (CFR), said his company plans to open at least 15 Super Koom stores this year.
They will be converted from Tops Supermarket outlets that cover 700 to 1,000 square metres.
Super Koom is branded as a supermarket where customers can enjoy everyday low prices for high-quality products.
CFR launched Super Koom to fit customers who focus on essential products with competitive prices in a convenient location.
Super Koom offers consumer goods including fresh fruits, vegetables, meat, seafood and bakery items. Prices for bulk packs are 10% lower than the regular price.
The first Super Koom store on Theparak Road in Bangkok has received very positive feedback from customers, said Mr Taylor.
He said the global trend shows that retailers should offer multichannel retail formats to serve customers better.
About the author
- Writer: Pitsinee Jitpleecheep
Position: Business Reporter