Dentsu swoops to acquire Brandscape

Dentsu Inc, the global advertising firm based in Tokyo, has acquired local consultancy Brandscape in a bid to enhance its strength in Southeast Asia.

The acquisition was made via Dentsu Plus Thailand, part of Dentsu Network Asia operating in eight countries.

Brandscape founder Dolchai Boonyaratavej has been appointed chairman of Dentsu Plus Thailand, while Takemi Furuta, the current managing director of Dentsu Plus Thailand, has been named the company's president and chief executive.

After the takeover, Dentsu Plus Thailand will get Brandscape's clients, some of its employees and other specific assets.

Dick van Motman, the chairman and chief executive of Dentsu Network Asia, said the acquisition's objective is to expand the business of Dentsu Plus and strengthen its ability to provide client-centric services.

``Going forward, Dentsu Plus will develop and provide a range of enhanced services through Brandscape,'' he said.

Brandscape clients span a diverse range of industries including Thanachart Bank, the Bank of Thailand, Siam Cement Group and CAT Telecom.

``This deal marks Dentsu's first acquisition in the branding and identity space in the region, and the synergies created will enable Dentsu Plus to transform itself into a truly integrated and distinctive hybrid agency,'' said Mr Furuta.

Dentsu Thailand opened in 1974.