India's leading tyre manufacturer, Apollo Tyres Ltd, yesterday opened a sales office in Bangkok to serve the Asean region.
The region accounts for more than 40% of Apollo's export revenue after the company's exports to Asean doubled in the last three years.
Apollo already has a large distribution network in the Asean market.
"In the last few years, the demand for and acceptability of our tyres has increased manifold in the Asean region," said Apollo executive Satish Sharma.
"We are looking at this office to serve as a hub for an active sales and service team. This will allow us to meet customer expectations with greater ease.
"Moreover, our entire range of tyres, tuned to this market, combined with our service proposition, will help us create a strong presence for ourselves in this market."