FDK Corporation, a subsidiary of Fujitsu Group, is using Thailand as a springboard to expand its footprint in Asean after setting up a local office here last week.
Mochizuki: Keen on Thailand’s potential
The maker of Fujitsu and FDK batteries and components for electronic devices initially plans to expand into Vietnam, Myanmar, Laos and Cambodia.
Michimasa Mochizuki, the president of FDK Corporation, said the Bangkok sales office is its second in Asean after Singapore, reflecting the group's policy to focus on the thriving markets in Southeast Asia.
"Thailand has high potential thanks to its stable economy, geographical advantages and strong infrastructure and logistics systems," said Mr Mochizuki.
Masaki Miura, managing director of FDK Thailand, said the company projected its Asean revenue to double to US$20 million by 2015, with $15 million coming from the Thai unit.
The company expected its market share in Asean to increase from less than 1% in 2012 to 5% in 2015.
Its featured products are alkaline batteries and quick-charge batteries for smartphones.
Thailand's alkaline battery market is expected to grow from $24 million in 2012 to $29 million in 2015, said Mr Miura.
"Apart from Thailand, Vietnam and Myanmar also have potential to grow," he added.
FDK appointed four local distributors in Thailand, compared with only one distributor in other countries in Indochina and Myanmar.
FDK's global sales revenue reached 22 billion baht last year.
The company has seven factories in Sri Lanka, Taiwan, Indonesia and China.