The Tourism Authority of Thailand (TAT) sees potential opportunities in penetrating secondary cities in Germany to draw more German tourists to Thailand.
Turkey, a favourite destination for Germans, is currently mired in political unrest, so Thailand should take this chance to attract more German tourists.
Juthaporn Rerngronasa, deputy governor for international marketing in Europe, the Middle East and the Americas, said Dusseldorf and Munich are target markets for increasing the number of first-time visitors to Thailand.
Turkey's political problems will benefit Thailand's tourism, she said.
Apart from Germans, Turkey is also a popular destination for Russians. Both countries are key markets for Thailand.
Although Europe is still facing economic problems, the number of tourist arrivals from Germany and Russia are promising.
During the first five months of this year, arrivals from Germany grew by 11.8% to 352,691, while arrivals from Russia increased by 38.9% to 830, 404.
The TAT is optimistic about Germany, as this year's ADAC Reisemonitor survey found almost half of Germans have already made up their minds to take an extra break in addition to their main annual holiday.
ADAC Reisemonitor carried out an annual survey in Germany to discover trends and travel patterns.
The TNS Infratest Institute was commissioned by the group to poll some 4,000 members, asking where they travelled, how long they went for, how much they spent and the transport means they used.
The survey reported 45.1% of respondents said they planned to go on an extra break of five days or more this year.
About half of those aged over 60 plan to go on more holidays compared with 40.9% for those under 29 and 43.6% for people aged 30-39.
Among those planning to take an annual holiday, 13% wanted to go to Spain, 11.9% Italy and 7.9% Austria.
For extra breaks, they preferred Austria and Italy (10.3% each) and Spain (7.2%), while 9.1% of respondents preferred long-haul destinations.
Among long-haul destinations, 22% wanted to go to the US, 2% chose Egypt and 1.3% intended to go to Asian countries, particularly China or Thailand.
Two-thirds of respondents wanted to take a maximum of seven days for other trips and 14 days for their main holiday, whereas other trips took about eight days less. The peak periods for taking second and third trips were April-May and September-October.
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- Writer: Chadamas Chinmaneevong