Excessive hairstyling comes with consequences. Even the strongest strands can't withstand a long series of blow-drying and heat curling. The latter may be compared to electrocution for damaged hair. In addition, we are rebonding, permanent waving, and colouring _ are we torturing our tresses with chemical treatments?
Keeping up with skincare, haircare products also come with claims of repair and rejuvenation, and even regeneration. There are serums, masks, leave-on conditioners and overnight treatments to nourish the hair in order to make it tough for fashionable styling.
