Total Access Communication (DTAC) is embarking on a major brand makeover for its prepaid mobile services to prepare for the commercial launch of third-generation (3G) mobile broadband service next week.
The country's second-largest mobile operator aims to double its mobile internet users to 14 million by mid-2014.
Pakorn Pannachet, the senior vice-president for marketing, said DTAC expects to have 10 million 3G customers this year using what it calls TriNet mobile networks, which combine 850-, 1800- and 2100-megahertz spectra.
Of the total 3G subscribers, 7 million will come from the prepaid system with the remaining 3 million postpaid users.
DTAC has 25.6 million subscribers including 22.6 million are prepaid customers.
DTAC introduced three new prepaid SIM card products yesterday for free internet use on TriNet.
Mr Pakorn said the brand makeover is aimed at modernising DTAC to suit changing consumer lifestyles better.
Up to 3 million of its postpaid users expressed interest in migrating to 3G service, scheduled for commercial launch next Tuesday, he said.
Mr Pakorn said DTAC has the highest number of active Facebook users with 7 million accounts or half the total Facebook users on mobile devices in Thailand.
Social networks make up 70% of mobile data use for DTAC customers.
New digital devices and 3G networks will drive tremendous data usage growth, said Mr Pakorn.
The number of DTAC data users surged exponentially during the past decade, from 5,914 users in 2003 to 7.1 million now.
DTAC has 11,700 2G base stations on the 1800-MHz spectrum, plus 5,200 3G bases operating on 2100 MHz and 3,000 3G stations on 850 MHz.
Shares of DTAC closed yesterday on the Stock Exchange of Thailand at 117.50, unchanged, in trade worth 150 million baht.
About the author
- Writer: Komsan Tortermvasana
Position: Senior Business Reporter