Report: Smartphone use to 'double'
- Published: 20/08/2013 at 04:17 PM
- Online news:
Thailand is set to have the highest growth of smartphones and tablets usage in Southeast Asia this year, according to a report by Ericsson.
The report claims that the penetration of smartphones and tablets in Thailand will top 36% and 7% respectively in 2013, up from around 17% and 2% for each device last year.
The report summarises the results of Ericsson ConsumerLab's survey, which questioned 38,000 respondents from 43 countries, including 1,000 Thai people.
Afrizal Abdul Rahim, Ericsson ConsumerLab's head for Southeast Asia and Oceania, said smartphone use in urban Thailand is poised to at least double this year, the highest level among all countries surveyed, while tablet use is expected to grow by three times.
The survey found that the top three things that smartphone users do on their devices is browse the Internet, access social networks and use instant messaging applications. The top three reasons respondents gave for purchasing tablets were for browsing the internet, playing games and for entertainment purposes.
Of Thai respondents with tablets, around 40 per cent said they use their devices to connect to WiFi, while 21% use obile internet.
Bunyati Kirdniyom, head for communications and regulatory affairs of Ericsson Thailand, said the growing adoption of smartphones and tablets provides opportunities to government and businesses, but added that more affordable mobile and data tariff rates will be necessary to further expand the smartphone and tablet markets.
According to Ericsson, the total number of global smartphone subscriptions reached 1.2 billion last year. The figure will reach 4.5 billion by 2018, the organisation says, while video streaming is expected to account for half of total mobile traffic over the next five years.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter