Unilever, one of the world's leading consumer goods companies, has officially rebranded its direct-sales network.
Bauke Rouwers, chairman of the Unilever Group ofCos in Thailand and Indochina, with Unilever Network president Suchada Theeravachirakul at a briefing about the name change for the direct-sales business.
The new name, Unilever Network, has been used since early this year in Thailand, the first country to do so.
It replaces Aviance, which was used for more than a decade.
Malaysia and Cambodia will start using the new name next month.
The company may also rename its direct-sales operation in India, which is now under a still different name, as Unilever Network.
The move is part of Unilever's plan to help double the company's overall annual global sales to 80 billion euros (3.39 trillion baht) by 2020 from 40 billion last year.
Bauke Rouwers, chairman of the Unilever Group of Cos in Thailand and Indochina, said people around the world recognise and trust the Unilever brand, so the name change will support the company's direct-sales business.
Recognition of the Unilever Network name will foster the development of new markets and business channels and boost member numbers.
Unilever will support the direct-sales network with a working system, administration, organisational management and training.
New innovations will include new products under the Complete In & Out Ultimate Beauty skincare line.
"However, a key measurement of global success for the Unilever Network is not only doing something different or innovating but also embedding sustainability in business with outstanding performance," said Mr Rouwers.
Unilever operates direct sales in four countries _ Thailand, Malaysia, Cambodia and India.
The company will keep the focus on expanding its direct sales in Asia, with new countries already being considered.
"With Unilever's good reputation among global consumers, we believe our direct-sales business can double in size before the 2020 target," said Mr Rouwers.
Unilever Network president Suchada Theeravachirakul said the doubling will be brought about by both increasing member and consumer numbers and expanding product lines.
Distributor incentives have increased by 5% to keep them with the company in the long term.
Unilever Network will start gearing more towards digital marketing to reach greater numbers of potential customers.
About the author
- Writer: Pitsinee Jitpleecheep
Position: Business Reporter