Women leading super-busy lives may manage to keep up with the demands of a hectic work and social schedule, but find they have trouble making enough time to care for their skin properly. Several Japanese brands have brought out products with exactly such harried people in mind.
Understanding that it's not easy to change one's lifestyle, Shiseido has modified its beauty approach to cater more to the need of a modern lifestyle, resulting in the Ibuki skincare range, principally designed for those aged 25 to 34.
The word ibuki has connotations of inner strength, of a hidden resource that can help one endure adversity and re-emerge in a beautiful condition.
"An example of ibuki is nature itself. It has the ability to resist the harshness of winter and bring out beautiful new life again in the spring," explained Koishi Yoshino, general manager of the research and development centre at Shiseido Asia-Pacific. "Likewise, skin has an inner strength to protect itself with the change in environment."
Lifestyle factors affecting skin condition include exposure to sunlight, air pollution and air-conditioning, a badly balanced diet, lack of sleep, overindulgence in nightlife activities and stress.
"The sun can induce photo-damage. An air-conditioned environment can make the skin dry. An unbalanced diet can make the skin rough and the other factors give rise to more problems that combine to worsen the skin condition," Yoshino said, adding that scientific research indicates that these negative factors can cause cells on the surface of one's skin to shrink which then disrupts cell alignment. The hardening of surface cells can also prevent new cells from emerging and this impairs the ability of the skin to resist internal and external stress.
"Conceptually, if cells could memorise their shape they wouldn't shrink," noted Yoshino, who has a scientific background. "It's vital for them to remain plump with moisture so as to prevent shrinkage and this was one of our objectives in the development of new products."
Developed to boost the skin's innate power, Ibuki products contain PhytoResist Complex with botanical exfoliating and moisturising ingredients and are being marketed for the "ready-for-anything" woman whose skin needs a little extra care.
CONCENTRATED HOLISTIC TREATMENT
In developing beauty products, Yasushi Ishibashi has also taken the lifestyle of modern urban women into account and their exposure to stress and harmful environmental conditions. The founder of cosmetics brand Three believes in a holistic skincare approach that strikes a balance between mind, body and skin by using natural ingredients, particularly essential oils.
Ishibashi worked with research institutions to study the effects of essential oils and other botanical ingredients on the skin and body and used the findings to develop skincare products which contain 88% (or more) of naturally derived products.
Intended for use on "mature" skin, items in the Concentrate product line have been formulated with an original blend of essential oils, including rose oil (that helps balance female hormones) and anti-ageing botanical extracts.
The range includes a lotion, an emulsion and a rich cream (all for facial use) as well as the Focus Serum, an intensive treatment for the eyes and mouth (especially for those prone to developing fine lines in these areas).
Ishibashi's holistic approach also emphasises caring for skin elsewhere on the body with Concentrate Treatment Oil and Body Serum. Said to promote blood circulation, the oil should be gently massaged into the neck line, clavicle area and the sides of the bust. The rest of the body can be pampered with the serum which is formulated to maintain skin moisture.
The Shiseido Ibuki skincare range for busy women in the 25-34 age group.