EMC Corporation is upping its game in the mid-tier data-storage market with the unveiling of new product lines in a drive to capitalise on skyrocketing demand for big data and mobility.
The world's largest data-storage firm is offering financial management and decision-making programs for medium-sized enterprises in Thailand to cope with a sluggish economy and political instability.
"EMC will use Thailand as a springboard to Myanmar in 2014 at a time when we expect full political stability in the country," said Tom Zack, EMC's newly appointed president for Southeast Asia.
He said EMC pledges to continue investing in Thailand to expand its business footprint in the region. Thailand and Indonesia are the group's fastest-growing markets in Asean.
"The Thai unit recorded the highest sales growth in this region this year, making Thailand our third-biggest market behind Singapore and Malaysia," said Mr Zack.
He urged local companies to improve their information technology (IT) infrastructure competitiveness to cope with intense competition stemming from the arrival of the Asean Economic Community in late 2015.
Nathakorn Potejanasaja, the country manager at EMC Information Systems (Thailand), said the company is focusing on an estimated 10,000 medium-sized enterprises that can afford to invest in their own IT infrastructure.
It is targeting companies in digital broadcasting, health care, the automotive sector and the oil and gas industries.
EMC is offering two new-generation mid-tier storage products that could help users to lower costs and make operating decisions faster.
The global research firm IDC forecasts Thailand's mid-tier storage market will have a compound growth rate of 8.6% from 2012-15.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter