Ads on mobiles up 42% in Q1

Ads on mobiles up 42% in Q1

Many still think mobile app banking not secure

Mobile advertising in Thailand grew by 42% in the first quarter of 2104 as value added services began aggressively promoting video, news and premium content across operator networks, a survey found.

“Thailand’s first quarter mobile advertising surge mirrors a global trend that saw Internet ad spending beat broadcast television for the first time last year,” said Wararin Phoonuch-Aphai, country manager of BuzzCity, one of the world’s large mobile advertising networks.

She said Thai consumers are spending more time on their mobile devices for communication, entertainment and shopping so many companies had increased mobile advertising budgets to maximise opportunities.

The company also conducted a survey on mobile banking, with results showing that security fears seem to be decreasing gradually. While  36% of those surveyed this quarter would not use a mobile banking app because of security fears, this was  down from from 2013 when 41% exprssed concerns about security issues.

The use of mobile banking has increased with 26% of adults who access the internet from their mobiles now saying they find mobile banking “easy and useful”, compared to 20% last year. 

However, just over half of those surveyed (51%) simply did not feel that they “need” mobile banking. 


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