Groupe SEB (Thailand) Co, the distributor of Tefal small home appliances from France, expects to become the leader in the local 5-billion-baht kitchenware market within the next four years.
Country manager Suwasit Wittayawijug said Tefal entered Thailand eight years ago, providing small home appliances and kitchenware items.
"When people think of Tefal, they always think of irons. We want to change this perception and introduce more healthy items," he said.
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