HOUSING
SCG's new homes aimed at middle class
- Published: 15 Mar 2013 at 00.00
- Newspaper section: Business
After introducing SCG Heim modular homes priced at 10 million baht a unit a few years ago, Siam Cement Group (SCG) launched new designs priced 40% lower to tap the middle-income market, aiming for sales of 240 units this year.
An artist’s conception of the SCG Heim Retreat modular home that will offer 234 square metres.
Wachirachai Koonamwattana, the managing director of SCG-Sekisui Sales Co, a subsidiary of Thailand's top industrial conglomerate, said the new designs with a starting unit price of 5.9 million baht will grab market share in the self-built home market.
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