New IT accessories | Bangkok Post: tech

Thailand has been selected as the first country in Southeast Asia where Buffalo is introducing its IT accessories after its success in the mouse category in Japan, said Kazuhiro Tabuchi, Assistant General Manager, Business Promotion Department at Buffalo Kokuyo Supply Inc, a leading name in PC, AV and gaming accessories from Japan.

By designing specifically for Asian consumers and with fashionable products catering to woman, the brand has gained a market share of 30 percent in the mouse category, ahead of its competitors such as Microsoft and Logitech.

Seeing the popularity of Japanese style among Thai people, Buffalo aims to fill the medium market between high end products from Microsoft and Logitech and low end products from Chinese brands.

At the moment, the company has introduced computer mouse, card readers, USB hubs, earphones, speakers and iPhone 4 cases through The Value Systems with the potential to set up display corners in modern trade and digital lifestyle stores such as PowerBuy and Loft as well as stationery shops in shopping malls.

Akihito Kondo, Group Manager Southeast Asia & Oceania Group, Asia-Pacific Sales Department of Buffalo Inc, said that the brand was gaining success in external storage and wireless network devices through its exclusive partner, The Value System. With the expansion of new product lines, Buffalo would gain sales revenue in the Thai market of $28 million each year.