Cable news giant CNN is to launch a new programming block aimed specifically at the growing Latino population living in the United States, the broadcaster announced.
People salute during the Mexican national anthem in 2008 in Denver, Colorado. Cable news giant CNN is to launch a new programming block aimed specifically at the growing Latino population living in the United States, the broadcaster announced.
CNN Latino, which will launch next month initially in Los Angeles, is "a new brand extension that targets the growing and diverse US Hispanic market," said Cynthia Hudson-Fernandez, general manager of CNN en Espanol.
The eight hours of daily programming will include news, lifestyle, documentary, talk and debate, as an alternative to other established Hispanic networks. Over 14 million people in southern California will be able to tune in.
"CNN Latino is a unique product designed specifically for the growing US Hispanic audience, representing the dual reality of US Latinos today who are multi-generational and proud to be bilingual," said Hudson.
The launch in LA "is the first step to bringing this syndicated programming block to local broadcast stations in key Hispanic media markets across the country," a CNN statement said, without elaborating.
Hispanics constitute the largest minority tracked by the US Census, making up about 16 percent of the US population, but the proportion is expected to continue to grow in coming years and decades.
CNN en Español, CNN's independently produced 24-hour network in Spanish, is currently available in 30 million households Latin America, and seven million households across the United States.
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