Microsoft to sell Surface at retail stores | Bangkok Post: tech

Tech >

Microsoft to sell Surface at retail stores

- +

Microsoft said Tuesday it would make its Surface tablet computer available to outside sellers as soon as mid-December, citing interest from retailers as well as consumers. 

A front view of Surface, shown with a black Touch Cover, one of five colors available. ©Microsoft Corporation

"The public reaction to Surface has been exciting to see.We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface," said Surface general manager Panos Panay, without providing any specific sales figures.

A Microsoft statement said retail stores in the United States and Australia would be the first to sell the introductory Surface model with Windows RT, which has many features of a tablet along with an attachable cover-keyboard.

A separate statement from the retailer Staples said it will carry Microsoft Surface at all its retail stores and Staples.com as early as Wednesday.

Retail availability in other countries will be announced in the coming months, said Microsoft, which began selling the Surface through its website, its "pop-up" holiday stores and permanent branded stores.

"Our plan has been to expand the retail presence for Surface after the first of the year," said Steve Schueler, head of retail sales for Microsoft.

"Based on interest from retailers, we are giving them the option to carry Surface with Windows RT even earlier."

Although Microsoft has provided no sales data, analysts have said Surface is getting only a small segment of the tablet market led by Apple's iPad, Amazon's Kindle and several others powered by the Google Android system.

Microsoft also announced that some of its pop-up stores would remain open past the year-end holidays and several would become permanent Microsoft retail outlets.

"These stores will transition into either permanent brick-and-mortar retail outlets or specialty store locations," a company statement said.

Surface, with a starting price of $499, is now sold at Microsoft retail stores in the United States and Canada and online in the US, Australia, Britain Canada, China, France and Germany.

Microsoft said last month that its Surface Pro, a version of its new tablet aimed at business users, would be available in January starting at $899 for US customers.

Bangkok Post online classifieds

Try buying & selling goods and properties 24/7 in our classifieds which has high purchasing power local & expatriate audience from within Thailand and around the world.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments