Yahoo bolsters local search with Zofari app | Bangkok Post: tech

Tech >

Yahoo bolsters local search with Zofari app

  • Published: | Viewed: 454 | Comments: 0
  • Online news:
  • Writer: AFP
- +

NEW YORK - Yahoo said Tuesday it was bolstering its local search capabilities by absorbing the team from the smartphone recommendation app Zofari. 

A Yahoo! logo is shown on a screen during a keynote address by President and CEO Marissa Mayer on January 7, 2014 in Las Vegas, Nevada

"Zofari and Yahoo share a common goal to make the world an easier place to explore for as many people as possible," California-based Yahoo said in an email.

"We're thrilled to welcome the team to Yahoo, where they will join our growing search organization and continue to build amazing discovery experiences."

Yahoo is not acquiring the company but is integrating the team from Zofari to improve local search in the face of services from Google, Yelp and others.

A statement on the Zofari website said that "our team is joining Yahoo, where we will continue to build amazing discovery experiences at a scale we've only dreamed of" and that the Zofari app would still be available.

Zofari describes itself as a "Pandora for Places," in reference to the online radio group that creates customized music lists.

"Using your favorite restaurants, bars and neighborhoods, we create customized stations that show you the most similar places around you," according to the Zofari site

"Your stations will update whenever you change locations, revealing awesome hidden gems and making discovering new places as easy as exploring your hometown."

Bangkok Post online classifieds

Try buying & selling goods and properties 24/7 in our classifieds which has high purchasing power local & expatriate audience from within Thailand and around the world.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments