The latest rumors suggest that the now mythical Apple television will come with motion detecting jewelry and up to four specially adapted iPads.
Whatever Apple has planned for the living room, only one thing is certain: it will not be called iTV.
Topeka Capital Markets analyst Brian White claims that Apple is gearing up to launch a range of television sets with a choice of screen size (50-inch, 55-inch and 60-inch) before the end of 2013 and that "the ‘iTV' ecosystem represents a major innovation for the $100 billion LCD TV industry that will revolutionize the TV experience forever, in our view," he wrote this week in a note to investors that has since been published by a number of Apple rumor sites including 9to5Mac.
The revolution to which White refers is the "iRing," a band which, when slipped over the user's finger, enables them to control the television through gestures. White also claims that the television will be the first to truly tap into the nascent second screen experience trend.
"iTV will come with a 'mini iTV' screen that will seamlessly allow users to view content on this smaller, 9.7-inch screen, while also opening up use cases around home security, phone calls, video conferencing and other areas. As part of this experience, Siri and FaceTime will be important. Essentially, we believe the 'mini iTV' screens will be able to capture content from the 60-inch 'iTV' across a distance of up to 200 meters, allowing a user to view iTV content in the kitchen, washroom, garage, bedroom, backyard, etc," he continues.
White claims this iPad-like device will ship with the television but that the system will work with up to four such devices -- each of which will have to be bought separately. He also claims that his note is the culmination of checks with supply chain sources in Asia.
The only element of the note that can be categorically confirmed or proven is that whatever Apple has planned, it will not be called iTV, as ITV is a globally registered trademark and one that has belonged to British Independent commercial television broadcaster ITV since 1955.