"Sexism is an unfortunate reality of our times, but as women we must seek the power and ability in ourselves to change the dynamic," wrote Electronic Arts' Executive Vice President Gabrielle Toledano, urging women to work in the video games industry, saying "no other industry brings together technology, digital media, art and design like games."
Nearly half of all gamers are female, points out Gabrielle Toledano of Electronic Arts.
Towards the end of November 2012, a wide-ranging discussion broke out about sexism in video game development, with Twitter users affixing their posts with "#1ReasonWhy" to highlight what made them uncomfortable about working in the sector, while "#1ReasonToBe" denoted motivational factors.
But Toledano, who oversees Electronic Arts' global staffing and resourcing, reminds readers of three things: nearly half of all gamers are female, and the games industry both needs and wants women, but there is currently a lack of qualified potential female employees.
That's not to say that there aren't a good number of notable women in games already. Among them, writers include Rhianna Pratchett ("Tomb Raider"), creative director Amy Hennig ("Uncharted" and "Legacy of Kain" games) and Marianne Krawczyk ("God of War" series); ex-programmer Jade Raymond produced the first two "Assassin's Creed" games and now heads up Ubisoft's Toronto branch; Kellee Santiago and Robin Hunicke were influential figures at Thatgamecompany, whose most recent title was "Journey"; Erin Robinson created the well-received "Puzzle Bots", now published by Wadjet Eye Games; Christine Love made waves with "Digital: A Love Story" and "Analogue: A Hate Story"; Perrie Kaplan was VP of Marketing and Corporate Affairs at Nintendo of America until her retirement in 2007.
However, "if women don't join this industry because they believe sexism will limit them, they're missing out. The sky is the limit when it comes to career opportunities for women (and men) in games," Toledano concluded.
Gabrielle Toledano - "Women And Video Gaming's Dirty Little Secrets": forbes.com/sites/forbeswomanfiles/2013/01/18/women-and-video-gamings-dirty-little-secrets/
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