Apple's latest smartphone has broken the record for iPhone sales with 5 million in 72 hours.
lines up to purchase Apple's new iPhone 5 smartphone at the Softbank mobile phone shop in Tokyo on September 21, 2012.
Only three days after its launch, over 5 million people have already bought an iPhone 5, undeterred by Apple's decision to drop YouTube and Google Maps from the latest incarnation of its market-defining smartphone, or from its decision to replace that service by the already much-criticized Apple Maps. Demand has been so great that it has outstripped initial supply in the US, Australia, Canada, France, Germany, Hong Kong, Japan, Singapore and the UK. Tim Cook, Apple CEO has reassured prospective owners that their orders will be fulfilled but asked that those still waiting remain patient. He said: "Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible."
Apple's last smartphone launch, for the iPhone 4S in October 2011 set world records when it achieved sales of over 4 million in its first weekend, double that of the iPhone 4, and whether or not the iPhone 5 continues to break records will depend on how quickly Apple can address issues surrounding its Maps application and reports that many of the first iPhones to be shipped to excited early adopter customers arrived with dents and scratches.
As it is, Apple's share price fell around 2 percent in premarket trade as many analysts had expected even stronger sales as well as an announment regarding the launch of a new seven-inch iPad.
Currently available in 9 countries, the iPhone 5 is scheduled for release in Austria, Belgium, the Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Liechtenstein, Lithuania, Luxembourg, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden and Switzerland on September 28. Meanwhile rumors persist that the iPad Mini is set to launch in mid-October when Apple also unveils its latest version of iTunes.