iPad: Early impressions and commentary

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iPad: Early impressions and commentary

Published: 10/02/2010 at 12:00 AM
Newspaper section: Database

In some ways I was disappointed by Apple's latest creation, the iPad, which at first glance looked to me like an iPod on steroids, but perhaps because it was just what I was expecting _ at least on the outside. But Apple have ambitious technical goals and more features will become available.

Apple’s own image of the iPad in portrait and landscape positions. COURTESY OF APPLE

The pricing looks good, starting just below a psychological $500 in the US. I estimate after VAT this will be under 20,000 baht here. There are three Wi-Fi units and three with Wi-Fi plus 3G: 16G, 32G and 64G. The 3G units will be unlocked (www.apple.com/ipad).

Apple, as usual, said nothing until the announcement itself. I took a few days to view the presentation video and read the many comments online and in print. By the weekend, there was much speculative rubbish out there.

A key to this device was the way Steve Jobs, Scott Forstall and Phil Schiller demonstrated it sitting on a sofa. That is how I work on the smaller screen of the iPhone.

Some long-time Mac users were not impressed (we are a fickle bunch), but Apple started the PDA business with its Newton: sorely missed when it was dropped. Having improved the computers, got the iPods and iPhones running, maybe the time is right to return to this form.

It was interesting to listen to Jobs, who, in one part of his presentation, praised the Kindle and said: ''We are going to stand on their shoulders and go a bit further.'' His demo of the iBook store showed that rather than competing with publishers, as the BBC suggested, Apple already has support from five of them. Their books will be sold via the iBook Store. It was expected that Barnes and Noble would be included, but may have been dropped at the last minute. In addition, one of the five, MacMillan, was removed from Amazon's Kindle list on Jan 29.

The integration of iPad, the app and the online store showed how much thought had gone into the concept. Unlike the Kindle or Sony Reader displays, which have flat pages, the iPad shows what looks like a book with page edges. Unlike current readers, displays are in colour. There are five fonts.

Content is a key to this device, but the Book Store cannot be used outside the US. This points to market-by-market copyright arrangements, like iTunes. This does not mean eBooks are unavailable to us lost souls, as there are already several apps, like Stanza and Amazon's Kindle. One critic pointed out the irony of this.

Scott Forstall outlined some of the work that has been done around the apps, such as the Photos, Contacts, Calendars and YouTube apps. Several developers were on hand to show their products, each of which had been produced for the iPad in under two weeks. A rumour several days before the event suggested a new version of iWork and many (myself included) presumed this was for the Mac. However, what Phil Schiller showed us was a totally remade version of the suite, purpose-built for the iPad. Each of the components will be $9.99 (330 baht) and output is compatible with the Mac version.

Keynote runs in landscape mode (that is how slides are) and it was surprising how easy Apple has made it to create and develop a slide show using some familiar tools with gestures instead of a mouse, but there are also some new tools and effects as well.

Pages has similar writing tools to the Mac version and the screen will display a keyboard when required. Here we may see some of Apple's attention to detail. Look at the F and J keys: these have those little raised marks that help touch typists locate the keys. A page navigator uses a display within the display to show a mini version of other pages for quicker tracking through a document; and when an image is used on a page this version of Pages has automatic text wrap.

Numbers too has several ways to move and enter data via the touchscreen and gestures. Built in to the app are more than 250 formulas and functions. As we find on the iPhone, the correct keyboard appears when needed, so in Numbers, when a data section is being used, a numerical keyboard appears. Looking on the App Store, I found a few apps for printing for the iPhone and iPod touch: these should work on the iPad.

Under the hood it is even more significant as the processor inside is Apple's own _ the A4 _ and the first created basically in-house by PA Semi. Not only can that free Apple from Intel, but future development could occur without having to share the output with PC assemblers. That might lead to even bigger surprises. Apple claims 10 hours of battery life with a standby time of a month. The market for this device has little interest in specifications: this is aimed at users who want to get the technical details out of the way.

What made the iPod touch and then the iPhone fly for me was the availability and variety of apps, now reported to be 140,000. Software is also the key on Macs. I used to have an iPod; now I have a mobile phone that acts as a PDA synchronising with my other Macs, plays music and video that I can use as an interesting image-taking device (particularly with photography apps I have). I can also work on spreadsheets and documents.

Multiply that a few times and the larger screen makes this far more usable. I am not sure I would want to use it as a camera, as the size would make it unwieldy, but there are graphics apps that should size up nicely. An interesting angle is the way Apple has developed some of its own software to work on the iPad (note that is an anagram of iPDA). As well as iWork, Address Book and Calendar have a neat look about them.

From many comments I read online, those who actually handled the device were immediately impressed, especially with the display quality and the speed of downloading. One criticism concerned Flash, which is not available. Many Mac uses are finding the plugin is a resource hog, while it is also clear there are now alternatives: YouTube and Vimeo are experimenting with HTML5, for example.

Accessories are a dock, a keyboard dock and a case that doubles as a stand. There are also a camera connection kit and a power adapter.

Like the iPhone and the Mac with universal preferences, the iPad has Voice Over and this has already been commended by the US National Federation of the Blind.

Although it will start being sold in the US next month, internationally it will not be available until after July. Sources here are expecting it late in the year.

Graham K. Rogers of Mahidol University's Engineering Faculty, has OS X flavoured web pages, with links to an RSS feed and a weekly podcast at
www.extensions.in.th/index4.html

Relate Search: Apple, iPad, Steve Jobs, Scott Forstall, Phil Schiller, iBook Store

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We have videos of daily news summaries & media reports coupled with commenary and analysis of key developments every Weekdays. Watch them all on Morning Focus page.

About the author

: Writer: Graham K. Rogers; Position: Writer

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Your comments

jhbkk

Discussion 7 : 15/02/2010 at 09:14 PM7
great - what a fantastic device - apart from no Flash so not really useful for web browsing, - no easy way to plug in a memory stick, so not really useful for moving / editing documents and no multi-tasking. The i-phone is good at what it does which is why i own one - but i cant see myself buying this unless i need a very expensive doorstop!
colbo

Discussion 6 : 13/02/2010 at 11:10 PM6
I think it is interesting to think about where you might use an iPad. I spend many hours a week with a hot laptop on my lap watching with one eye the TV. I would happily use the iPad in this context.

As content providers get their acts together, it would not be too much of a stretch to the iPad as a great way of adding a great commentary layer to the TV channels.

Before long it will become a living room item that many family members will want to access, to play games read emails check in with Facebook.

This is primarily a consumption device, that you can also create a variety of content is an added bonus.

I often take a book or notepad with me when I go out to a coffee shop. An iPad will be a natural alternative.

There will be exciting opportunities for it in business, but that will need custom apps often. I see that the educational market could be very large as schools on tight budgets opt for two or three iPads over a laptop or desktop (especially for the younger children).

I see that this is going to be as big a product as the iPod. It will sell slowly to start with as it will take time for the core consumer base to realise its inherent usefulness. But I see 1 or 2 in every living room in 5 years.
iphonerulez

Discussion 5 : 13/02/2010 at 09:05 AM5
Apple is going to pretty much have the tablet market to itself this year. There's really nothing out there that even comes close. Forget the Archos 9, forget the HP Slate and forget the ASUS T91MT. They all run a fully bloated version of Windows 7. Using Windows 7 on a tablet is like taking a tractor-trailer to pick up groceries for a family of four. Talk about excess baggage to do email, browse the internet, look at photos, run a few lightweight apps, watch TV show and movies and read e-books. Only some tech-head would want a bloated OS on a tablet. Consumers would hate it. That's why past Microsoft Windows tablets always failed to get consumers' interest.

So, Apple will be selling a simplified device that a child or senior can use without worry of viruses and crashes. All the media content a consumer wants is just a couple of finger taps away. Apple will have all the major publishers on board and developers are already in full swing developing apps for the iPad. Since there's no competition, Apple will likely be able to sell 5 million this first year. Such easy revenue for Apple. One thing for sure. Tech-heads and critics make poor marketing experts.
Alan Smith

Discussion 4 : 13/02/2010 at 01:08 AM4
Most people do not get it. Sorry, but the iPad is not meant to be a netbook, it is not meant to be an iPod replacement. It is meant to be a lightweight computer that has 140,000 apps at its immediate disposal that views movies, plays games, reads books, browses the internet, and can use iWork applications. Microsoft is rumored to be developing Mac Office for the iPad. IBM gets it (Balmer and Gates do not). So ask yourself this? Was the netbook meant to replace notebooks or the desktop? Well, this is meant to be an additional device that would be great on the road, in classes, in hospitals, and at home by the sofa. Apple will sell millions and only after it is a success will all the pundits see.
jaaAf

Discussion 3 : 12/02/2010 at 04:18 PM3
If you are a mall denizen with a cell phone in your hand 24/7 perhaps the iPad is for you. But I don't see how you are going to carry it anywhere, it is made to be left on that couch.

Some of us prefer computing to senseless self-graftification activities, and many don't care for a device which was designed with total control in mind. Apple can keep its cutesy tablet with its lack of an operating system and its proprietary chip and I'll wait for ASUS, Google, or whomever to come out with one that you can not only carry somewhere but do normal computer things on with whatever operating system you wish.
ric

Discussion 2 : 11/02/2010 at 10:13 PM2
the refrigerator was one

the microwave cooker another

the pc

mobile phone

touch screen devices

but the ipad?

Like you said angmolan, I can wait for the future, no need for yet more stepping stone clutter...
angmolan

Discussion 1 : 10/02/2010 at 03:33 AM1
The most important point iPad has showed us is the concept and vision of such a device. Although it is now perceived as a third device between phone and laptop, the concept and vision can go beyond that. The touch technology, or human-machine interface or UI is maturing for such a device that makes computing transparent to its users so that users can do their works instead of bothering the OS, updates, file/folder system and viruses. All of us just want to have a tool to communicate, entertain, and work rather that doing computing. The technology will penetrate the laptop and desktop. Already the desktop is merging to laptop. Soon, the tablet like iPad will merge with laptop. Few years down the road, there will be fewer desktop and even laptop and tablet like iPad will flood the market. The market for such a tablet will be much much bigger than the current laptop market simply because more and more people who have been afraid of computing are able to use such a device to do many of their things without doing computing like now.

iPad: Early impressions and commentary | Bangkok Post: tech