New data about stag night choices suggest that one can tell a lot about a man based on his smartphone, email address and mobile network operator.
Internet Explorer users prefer a brewery visit or a night of food and drink for a stag party.
An iPhone owner who uses the Safari browser and coordinates bookings via his work email address is not only more adventurous, but has more friends, spends more per head and is most likely to travel the furthest in search of the perfect stag night.
This and a list of other fascinating results have been published by event agency company Chilisauce based on analytics drawn from a UK sample of 97,074 people attempting to organize a men's night out before getting married. As well as discovering that UK iPhone users have on average 15 or more friends, compared with Samsung Galaxy SII and Google Nexus smartphone users who typically only invite up to five people on their big night out, the results also found correlations between network provider, choice of internet browser and type of email address and the types of acitivites grooms-to-be and their best men search for when organizing a stag night or stag weekend party.
For example a subscriber to the Vodafone mobile network is most likely to want to go lapdancing, whereas those on the O2 network are most likely to try and get on a nightclub guestlist. Subscribers to the remaining UK network providers are equally likely to want to go on a pub crawl. There was also a correlation by email address with the highest proportion of strip club bookings coming via an AOL address and the lowest proportion from Gmail. Email address also plays a role in distance travelled and money spent on a night out. The average spend per person on a booking made via a Gmail account is £97.25 and the group on average travelled less than 400 miles for their event. Hotmail users travelled up to 1000 miles for their stag party and spend on average £97.86 per person. However, it was people who used their work's email address that spend the most (£104.62 per person) and are prepared to journey the furthest in search of a good time -- up to 1400 miles.
When analyzed by internet browser, those that use Safari are the most interested in ‘wet and wild' activities such as white-water rafting and jet skiing. Those that prefer Chrome prefer go-karting or other motorsports activities. Firefox users prefer sport and consider tracking down tickets for a big match the ideal stag celebration, whereas Internet Explorers would be happy to visit a brewery, distillery or go to a top-rated restaurant.
Of the results, Dr. Doug Kennedy, Professor, Department of Recreation and Leisure Studies at Virginia Wesleyan College said: "The most striking item is the amount spent on stag weekends and the email origin of the bookings. Whether allowable or not, it's recognized that employees are going to conduct their personal on-line shopping and purchases while at work, or using their work email addresses."
He believes the results also suggest that for many, travel is the antidote to work: "If you consider this for a moment it makes a great deal of sense and is consistent with thinking within the travel and tourism industry...Work can be isolating and a place where the company we keep is not our choice. On the other hand, travel gives us the opportunity to gather with the friends of our choosing and have experiences that we value and meet our personal needs. Work is our routine. Travel is our escape."