Geveva-based Savelli has designed a new range of luxury smarphone designed especially for women.
Set to launch during Paris haute couture week with a presentation at the Musée Jacquemart-André on July 3, the Swiss company is hoping its curvacous, feminine designs will attract plenty of attention to its new Android handsets which range from €6,900 to €7,500.
Savelli is focusing on a luxurious mix of exotic skins (blue ostrich, black alligator and pearly iguana), with 18-carat rose gold, high quality ceramic cases and precious stones: "I wanted to create something totally new, never attempted before. A jewel of tomorrow, only for women. A design which would bring a new perspective on jewelry and in the luxury goods industry, an obsessive search for beautiful materials to work with. From Ultra-Bombé crystal sapphire to high-tech ceramic," said founder Alessandro Savelli.
The company will launch with 11 different models (including the €90,000 Élégante edition), all set to run on Google's Android OS, and has picked Julia Restoin-Roitfeld as the face of the brand in a campaign shot by Patrick Demarchelier. Running off a modified version of Android's 2010 Gingerbread software, the brand has created a special Savelli 'skin' and wallpapers.
Things are hotting up in the luxury phone market where former Nokia offshoot Vertu is the established leader. Founded in 1998 in Hampshire in the United Kingdom, the company has handbuilt 326,000 of its luxury phones, which are signed and stamped by the individual worker who put it together. The phones also come with a dedicated concierge service allowing customers access to exclusive services.
The brand has also recently launched its first Android model, the Vertu Ti. Announced in February this year, the $10,000 model comes in a titanium case, but doesn't boast the latest Jelly Bean operating system either, instead running off the 2011 Ice Cream Sandwich platform.
Still, of all the luxury phones out there it's an Apple model which takes the billionaire biscuit. For £10 million (US$15 million) you can get your hands on a solid gold, diamond-encrusted iPhone 5. Originally created by British luxury designer Stuart Hughes for an unnamed Chinese businessman, the phone features a 24ct, black diamond instead of a home key, sapphire glass for the screen and 600 diamonds set in white gold on the back panel.