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Samsung to make co-branded tablet with Barnes and Noble

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Samsung unveiled plans to produce a co-branded tablet computer with US bookseller Barnes and Noble, which has struggled with its Nook line of devices. 

A shopper walks by posters for the Nook e-reader at a Barnes and Noble bookstore in California on February 28, 2013

The two firms said in a statement Thursday they would produce Samsung Galaxy Tab 4 Nook tablets "with easy access to Barnes and Noble's expansive digital collection of more than three million books, leading magazines and newspapers."

"We are very excited and proud to partner with Samsung, a world-class technology and tablet leader, to create customized co-branded devices featuring our valuable Nook reading experience and digital content catalog for Barnes and Noble customers nationwide," said Barnes and Noble chief executive Michael Huseby.

"Standing behind these great new devices will be the power of our 40,000 Barnes and Noble booksellers combined with our deep bookselling and retail expertise to provide sales support and personalized in-store customer service."

In its most recent financial results, Barnes and Noble posted a profit in its fiscal third quarter of $63.2 million, compared to a net loss of $3.7 million, in the prior year. Revenues fell 10 percent to $2.0 billion.

But the Nook division, which has had investments from Microsoft, saw its revenues slide 50 percent in the past quarter to $157 million.

Nook was developed to help the struggling bookseller compete in digital content against the likes of Amazon and Apple, but has failed to gain traction in the marketplace.

Last year, the book group said it was seeking a new partner to develop the tablets in the face of ongoing losses.

Samsung is the second largest produce of tablets, with some 22 percent of the global market in the first quarter of 2014, compared with 32.5 percent for Apple and its iPad, according to research firm IDC.

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