Decathlon Thailand unveiled a new Experience Store in the heart of Phuket's economic hub, along with a campaign to attract summer visitors. The store offers a comprehensive selection of water sports equipment, fulfilling the needs of Phuket residents and international tourists who have a passion for sports, especially water sports, with the aim of creating a new soft power for Thailand, combining the potential of the tourism industry with the vibrant sports community in Phuket.
Mr. Dhiren Shetty, Chief Executive Officer Decathlon Thailand, revealed that Decathlon Thailand is among Decathlon’s high growth rates, ranking at the top within the Asia-Pacific region. It has been able to sustain continuous growth due to its dedication to making sports accessible to everyone. Decathlon strives to understand the needs of sports players at all levels, from beginner to intermediate and even expert-lete, in order to offer sports products suitable for every level of play with over 60 categories and more than 5,000 models of sports equipment. Currently, Decathlon Thailand has a total of 23 branches nationwide.
"The success of Decathlon is primarily attributed to its most valuable factor, which is the teammates, or Decathlon staffs who are mostly expert-letes, passionate about the sports they love and knowledgeable in their respective fields. Our teammates include national athletes and provincial representatives who have gained experience in various competitive fields. They are ready to convey their experiences and values to all individuals who love sports and physical activity. We are prepared to deliver an authentic sports experience to the people of Phuket by introducing our newly expanded store, providing a spacious area and a modern store layout that are tailored to the needs of sports enthusiasts in Phuket.”
In addition, Decathlon Phuket is the only branch in the southern region of Thailand that covers a vast area of 2,715 square meters. It is an Experience Store that offers sports equipment and apparels for up to 60 different sports, with over 5,000 models to choose from. The store is open every day from 09:00 to 22:00 hours and serves as a comprehensive sports equipment centre, catering to fitness enthusiasts and travellers who visit Phuket. One of the noteworthy highlights is that Decathlon Phuket features a playground and various sport classes that are provided regularly at no cost. These include areas for boxing, fitness, CrossFit, basketball, and table tennis, aiming to create a space that resembles a sports community for people who love sports and enjoy exercising. Decathlon is dedicated to making sports accessible to everyone and ensuring that individuals can truly engage in sports activities.
“Phuket is regarded as a world-class travel destination for both Thai and international visitors. The province has high potential in various aspects. Decathlon recognises this potential and aims to enhance Phuket's status as a world-class sport destination, catering to the interests of people from all around the globe. To achieve this, Decathlon promotes sports participation in various disciplines, organises world-class sporting events throughout the year, and capitalises on the geographical advantages that make Phuket a potential hub for global sports. Decathlon aspires to become a part of building and promoting Phuket as a world-class sport destination by offering a comprehensive range of sports products, providing expert advice and in-depth knowledge about different sports, and sharing techniques that enhance the enjoyment of sports, enabling everyone to access and participate in sports in their own unique way,” added Mr. Mr. Dhiren Shetty.
"Decathlon Phuket has taken its development to the next level by creating a 'Water Sports Teammates', aiming to gather various information about water sports activities, suitable equipment, and beautiful diving locations. The store organised a special campaign called 'Decathlon SUMMER Underwater World' to present sports products that make underwater exploration easy for everyone. The campaign focuses on innovative products by Decathlon that can be tested, as well as new collections to update water sports trends, such as the Easybreath full-face snorkelling mask, which was first introduced by Decathlon in 2014 and enables easy and comfortable breathing underwater, similar to being on land. Additionally, Communication Kit, a snorkel pipe set that allows easy communication with a friend while the face is still submerged, using Bluetooth signals is also offered. The UV UPF 50+ clothing also provides more than 95% protection against UV rays, catering to water sports enthusiasts in the intense Thai sun. The new foldable SUP board, stand-up paddleboard, model which is as compact as a 30-litre bag is easy and convenient to carry. Furthermore, the store offers equipment and swimwear that meet the needs of swimmers, including the latest swim goggles designed to easily adjust the strap with just a few turns, ensuring a nice snug fit on the face and meeting Fina standards. There are also many other water sports equipment available, such as wakeboards, kayaks, skimboards, and new trendy water sports like kitesurfing and wing foiling, which can also be tried out,” Mr. Dhiren Shetty praised the uniqueness of Decathlon Phuket.
"We set a growth target for 2024 to double the previous year’s rate using strategies to create special campaigns at the global scale, regional scale, and country-level scale. In addition, we plan to open new 'Decathlon Stores' in high-potential locations in Bangkok and other provinces to reach more sports enthusiasts. Each new 'Decathlon Store' will be designed to meet the particular needs of customers and sports players in that area, focusing on creating unique shopping experiences for sports products, equipment, and services that are distinctively Decathlon. This year, we also have an important global campaign that will be launched soon. We invite everyone to follow our campaign," Mr. Dhiren Shetty mentioned regarding Decathlon's 2024 growth target.
To view additional information about water sports equipment from Decathlon, please visit any Decathlon store.
To find a Decathlon location near you, please visit https://bit.ly/48rJQFK