URC (Thailand) Co., Ltd., renowned for distributing beloved snacks under the Jack 'n Jill brand, proudly announces that its leading products, "Fun-O" and "Tivoli," have secured the prestigious "2023 Top Influential Brands Award for the Most Influential Brands of the Year." These brands have won over consumers in the biscuit and wafer categories, respectively. The awards are based on a comprehensive survey of consumer opinions across the Asia-Pacific region, conducted by Influential Brands Singapore in collaboration with Neo Target Co., Ltd. Porntip Leelalertwong, Marketing Director at URC (Thailand) Co., Ltd., graciously accepted the awards on behalf of the company.
Tanant Suwanraks, Vice President and General Manager for Thailand, Laos, and Cambodia at URC (Thailand) Co., Ltd., expressed that it is a great honour for URC to receive two awards from this prestigious platform. These accolades recognise the significant influence of the brands, with "Fun-O" triumphing in the biscuit category and "Tivoli" in the wafer category. This success reaffirms URC's commitment to delivering top-tier products and staying attuned to evolving consumer preferences.
Key factors that enabled us to capture consumers' hearts and secure these awards include:
- Product Innovation: At URC, our research and development team is dedicated to staying ahead of consumer trends and rapidly innovating our product lineup.
- Value for Money: We select only high-quality products that offer great value, ensuring accessibility to a diverse range of customers.
- Easy Accessibility: Our products are conveniently available at major retail outlets such as 7-Eleven, Lotus, and Big C, ensuring consumers can easily purchase them.
- Quality Products: Our products have garnered certifications and numerous awards from both governmental and private institutions, including three consecutive FDA Quality Awards and the prestigious 2023 Top Influential Brands Award.
In 2024, we have strategically devised a comprehensive marketing strategy to strengthen our leading products, "Fun-O" and "Tivoli." The first quarter saw impactful campaigns for both brands. Under the banner of "Fun-O," we launched the "Fun-O Lucky Draw" campaign, offering a chance to win over 3 million baht in gold. Meanwhile, for "Tivoli," we introduced the "Tivoli Twin Lucky Draw" campaign, featuring prizes worth over 1.3 million baht as a show of appreciation for our supporters.
At URC, we drive product innovation to infuse vibrancy and differentiation into our existing product portfolio. Recently, we introduced "Fun-O Lava Chocolate Cookie," targeting the premium segment to cater to increasingly diverse consumer preferences. Additionally, with the rising popularity of mint chocolate, our "Tivoli Selected Mint Chocolate" flavour adds excitement and uniqueness to the wafer market. We have also enlisted new brand ambassadors to enhance consumer enjoyment. For "Fun-O," we partnered with Ble Patumrach, an iconic Thai northeastern-style singer. For "Tivoli," we collaborated with Joey Phuwasit, the rock singer-songwriter whose hit song boasts over 100 million views. These partnerships underscore our commitment to delivering boundless joy throughout the year.
The 2023 Top Influential Brands Awards, an annual recognition spanning six countries in Asia, is a joint effort between Influential Brands Limited and Neo Target Co., Ltd. of Thailand. These awards, based on the voices of over 600 respondents representing both Generation Z and Generation Y across various industries, highlight businesses capable of expansion, sustainable growth, and consistent economic contributions. This acknowledgment serves as a vital source of motivation for all URC employees, inspiring them to remain dedicated, proactive, and unwavering in advancing the business across all fronts, with the ultimate goal of delivering exceptional consumer experiences. This ethos aligns perfectly with our mantra, "Delight Everyone with Good Food Choices," Mr. Tanant concluded. For further information or inquiries about our activities, please visit www.urcthailand.com and www.facebook.com/JacknJillThai.