Thai tourism biz goes digital | Bangkok Post: travel

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Thai tourism biz goes digital

Social media have been playing a much bigger role of late in promoting the attractions of this country as a holiday destination

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Surfing online one day, I was checking a Facebook news feed when I came across the TAT governor's fan page: IamSuraphon. Seeing a lot of information about tourist attractions and festivals in Thailand listed there, I realised for the first time how seriously the Tourism Authority of Thailand is viewing the Net, and social networking sites in particular, as a marketing tool. 

Apart from its official website (www.tourismthailand.org), the TAT also has several social network accounts while its governor, Suraphon Svetasreni, has his own Facebook page and a Twitter account (at https://twitter.com/IamSuraphon).

"The TAT has been implementing our marketing policies by focusing on digital marketing and social media to promote the positive image of Thailand and foster the strength of the Thai tourism industry," the governor said.

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