A sleepy settlement nestled in the embrace of the Chom Thong mountain range, the northern town of Samoeng has become the unlikely hub of a form of tourism unheard of even a decade ago: strawberry-picking excursions.
Located in a valley west of Chiang Mai, the only access to this district is via narrow, winding roads lined on both sides by farms. Negotiating this route recently, I paused after passing several cars that had stopped by the side of the road to disgorge day-trippers in colourful attire.
Armed with cameras or tablet computers, the passengers dashed into a nearby plantation which had a sign advertising strawberries for sale, emitting cries of joy when they discovered their quarry hiding under a dense layer of leaves.
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