The 1st Phu Rua Poinsettia Festival is being held until the end of January at the entrance of Phu Rua National Park in Loei province.
A light and sound show at River Kwai.
Yupa Parnrawd, director of the Tourism Authority of Thailand's Loei Office, said the area around Phu Rua mountain top has cool weather all year round and is the country's largest place to culture cold climate plants, generating 150-200 million baht per year. Up to 2.5 million saplings of poinsettia are grown there, generating a revenue of 60-100 million baht each year. Interesting activities include the inking of marriage certificates in a field of poinsettias, street shows, photo taking with the mascot called Nong Christmas, exhibitions, the display of flowers and decorative plants, cultural performances and a food fair.