Siam Piwat – a leading real estate and retail developer, the owner and operator of world-renowned destinations such as Siam Paragon, Siam Center, and Siam Discovery, and a joint venture partner of ICONSIAM and Siam Premium Outlets Bangkok – is delivering extraordinary, unprecedented experiences to further solidify its position as Thailand’s No.1 global destination developer. ICONSIAM, a world-class landmark along the Chao Phraya River, was recently named one of the Best Shopping Malls in Asia by Retail in Asia, a leading retail business media in Asia. Meanwhile, ICONSIAM and Siam Paragon have been ranked by Cleverthai.com, a lifestyle media outlet from Malaysia, among the top five best shopping malls in Bangkok.
ICONSIAM named one of Asia’s ‘Best Shopping Malls’
ICONSIAM has once again reaffirmed its position as the ultimate must-visit destination for travellers from across the globe, having been named by a prominent retail business media as one of the best shopping malls in Asia. This reflects the strength and potential of the Siam Piwat Group in leveraging innovative ideas to bring to life projects that set a new paradigm for co-creation and create synergy with experts from all sectors nationwide, thus creating shared value for communities, society, and the country.
ICONSIAM is a convergence of wonders, with elements of art and culture seamlessly integrated into the ultimate shopping and entertainment experience. In addition to its Seven Wonders, ICONSIAM has created first-ever phenomena never before seen in Thailand, through iconic world-class events, such as the spectacular Amazing Thailand Countdown, a grand celebration that has brought joy to audiences worldwide, solidifying the Chao Phraya River as Thailand’s No.1 global countdown destination through the years. Additionally, to further establish its status as an art destination, ICONSIAM has brought to life various awe-inspiring art phenomena, including the Da Vinci Alive Bangkok, the most spectacular immersive digital art exhibition in the world. Held at ICONSIAM, it was the first such event in Thailand and the most complete of its kind in Asia.
Siam Paragon: One of the World’s Best Luxury Destinations
As one of the world’s best luxury destinations and the number one destination for Thai and international visitors from across the world, Siam Paragon has established itself as the ultimate hotspot for brands seeking to debut their new concept stores or collections in Southeast Asia and Asia. The latest among these is Gentle Monster, which has launched the exclusive Gentle Monster “Jentle Salon Pop-Up” pop-up store for the first time in Thailand, along with in 13 other major cities worldwide, presenting the “JENTLE SALON” collection, a collaboration between the Korean eyewear brand and Jennie BLACKPINK, reflecting her unique identity. The pop-up store is open from today until 31 May 2024, on M Floor, Jewel Zone, Siam Paragon.
Siam Paragon has also established itself as the epicentre of world-class luxury experiences through collaborations with various partners and leading brands, including Coach, which has launched the Coach Tabby Shop, transforming Parc Paragon into an immersive new shopping destination, receiving a great response in the past week.
In addition, Loro Piana, having enjoyed tremendous success following the launch of its first flagship store in Thailand at Siam Paragon last year, is set to open a Pop-up Summer Resort collection this May, while Tiffany & Co. is scheduled to unveil its first flagship store in Southeast Asia in May at Siam Paragon as well. This also underscores its strength as the most comprehensive world-class shopping centre in Thailand.
Another major entertainment phenomenon at Siam Paragon is “BABYMONSTER PRESENTS: SEE YOU THERE in Bangkok” – the first fan meeting tour of the wildly popular band BABYMONSTER in Thailand, to be held on 29 June at Paragon Hall on the 5th floor. The event was met with such overwhelming reception that an additional session was added.
Siam Center: The Ideapolis
Siam Center, known as the Ideapolis, is dedicated to reinforcing its role as a hub of boundless creativity and imagination in the realms of art, fashion, technology, and lifestyle by fostering a community space for collectors. Over time, it has become the quintessential destination for art toys, secret items, limited edition figures, and authentic licensed products, making it a prime spot for art toy enthusiasts. In December 2023, Siam Center collaborated with Pop Mart to introduce Thailand's first comprehensive Pop Mart pop-up store.
As a nexus of pop culture experiences for collectors, Siam Center has partnered with Gashapon Bandai Official Shop, or GBO, to launch Thailand's first and Asia's largest store. This store is celebrated for its gashapon capsule toy vending machines, offering fans the chance to win miniature figures from over 35 beloved anime and manga series.
Additionally, Siam Center is home to several collector-focused outlets, including the Zippo New Concept Flagship Store, Thailand's sole flagship store that showcases all Zippo collections globally, including exclusive ones. It also hosts the first Gundam Base flagship store in Southeast Asia. Moreover, Siam Center houses Yumeya and Banpresto Flagship Store, alongside other specialty shops catering to devotees of fashion, art, lifestyle, and technology.
Siam Discovery introduces Flavor Lab, a new social community and hotspot for popular eateries
To cement its status as the Biggest Arena of Lifestyle Experiments where exploration, creation, and innovation flourish, Siam Discovery, the Exploratorium, has unveiled Flavor Lab. This new zone on the 3rd floor provides a unique dining experience with a collection of acclaimed restaurants led by Michelin-starred chefs, featuring diverse cuisines including Thai, Chinese, Korean, and other international favorites.
Recent additions to Flavor Lab include Thailand’s first branch of Roberta’s Pizza from Brooklyn, New York, famous for its wood-fired pizzas and hipster ambiance, and Kyo Roll En – The Parfait Parlour, a Japanese-style dessert café known for its sugar-free sweets, Thailand's inaugural black roll cakes, signature soft-serve ice cream made from Japanese bamboo charcoal, and authentic matcha green tea from Uji, celebrated as the finest in the world. Flavor Lab also hosts Shoo Loong Kan, offering original Sichuan hot pot, Bornga, a notable Korean BBQ by celebrity chef Baek Jong Won, Kagonoya, a premium Japanese shabu restaurant, Kungthong Seafood, known for its flavorful Thai seafood, among other popular eateries such as Babyccino & Co., Duck Donuts, Sundububu & Mil Toast Express. Today, Flavor Lab stands as a popular meeting spot in central Bangkok, cherished by both Thai locals and international visitors.
These initiatives highlight Siam Piwat Group's prominence as Thailand’s leading developer of global destinations.