Nissan steps up output to meet demand

Nissan steps up output to meet demand

Nissan is expanding its production in Thailand for popular models like the Kicks e-Power SUV.
Nissan is expanding its production in Thailand for popular models like the Kicks e-Power SUV.

Nissan is ramping up production at its manufacturing facilities in Samut Prakan because of increased demand for vehicles produced in Thailand.

The company aims to hire over 2,000 people at its production hub in Asean.

"The increased production comes on the heels of growing exports, in particular for the Nissan Kicks e-Power and Nissan Navara," said Ramesh Narasimhan, president of Nissan in Thailand. "Within Thailand, we also see strong demand for the all-new Nissan Almera, the urban sedan, and the Kicks e-Power."

The rise in production comes after the company had to halt operations at one of its plants in April and May during the nationwide lockdown when demand for cars plummeted.

The Nissan plants near Bangkok export to more than 100 countries.

Nissan recently made a multi-billion-baht investment to enable production of e-Power technology in Thailand, the first location outside Japan.

Kicks e-Power is Nissan's proprietary tech that gives customers the electric vehicle driving experience without the need to charge.

The Thailand facilities produce the Kicks e-Power for the domestic market, as well as for customers in Japan, Singapore and Indonesia.

"The increased demand for Thailand-made vehicles demonstrates the quality of our team and our products," Mr Narasimhan said. "Nissan's investment and additional job creation will positively contribute towards the automotive supply chain and the Thai economy."

Do you like the content of this article?

Kriangsak plans to testify over gloves saga

Kriangsak Prateepvisut, director of the Public Warehouse Organisation (PWO), has revealed that a network of people -- inside and outside of the PWO -- took part in a corruption scheme in the procurement of rubber gloves worth 112.5 billion baht.


Vatana case hits roadblock

There are no legal channels to reopen the investigation into the case in which fugitive former deputy interior minister Vatana Asavahame was sentenced by the Supreme Court in 2008 for abuse of power in a case linked to the Klong Dan wastewater treatment scandal, Justice Minister Somsak Thepsutin said.


Stroke death toll can be cut with swift treatment

Deaths among stoke sufferers could be heavily cut if the patient receives treatment within four hours of having an attack, the Neurological Society of Thailand (NST) has told the government.