Mercedes-Benz: Luxury cars to help drive economy

Mercedes-Benz: Luxury cars to help drive economy

A local version of Mercedes-AMG model helps the German luxury carmaker increase its sales during the Covid-19 crisis. (Mercedes-Benz (Thailand) photo)
A local version of Mercedes-AMG model helps the German luxury carmaker increase its sales during the Covid-19 crisis. (Mercedes-Benz (Thailand) photo)

Mercedes-Benz (Thailand) sees positive signs in Thai and global luxury car markets, with sales surging in its two models in Thailand, helping the German automaker cushion an overall sales drop in the domestic market during the pandemic-hit year of 2020.

From January to December last year, Mercedes Benz recorded a total of 10,613 deliveries in the Thai market, a 30% decrease from 15,158 units sold in 2019, but it managed to deliver more than 2 million cars globally for the fifth consecutive year, with sales of 2,528,349 units.

"Even with the uncontrollable challenges from Covid-19, we have seen positive signs from our customers around the world," Mercedes-Benz (Thailand) president and chief executive Roland Folger said on Thursday as the company unveiled its 2020 business performance.

The unprecedented recovery in China led to sales growth of 11.7% that drove up sales in Asia-Pacific region by 4.7%.

In Thailand, despite the two outbreaks, the company "get through the year well," said Mr Folger, believing the luxury car market will remain a driving force for the global and local economy.

Sales of Mercedes-AMG increased by 33.9% while Mercedes-Benz V-Class soared by 59.2% last year.

"Mercedes-AMG is a brand for performance cars that can be used daily, so customers chose AMG brand above other models," Mr Folger told the Bangkok Post.

The company also started local production of AMG, making its prices become more affordable.

It is preparing to launch a compact vehicle version of AMG at a price of three million baht.

In a luxury van segment, known as V-Class, its sales surge resulted from efforts to "promote our models progressively throughout the year," said Mr Folger.

Digital marketing also helped Mercedes-Benz bolster its online sales. In 2020, it started the new sales channel with GLB 200 Progressive model.

"For this year," Mr Folger said, "we will put all models on the digital platform. Customers and also purchase and pay via our website."

Do you like the content of this article?

Nearly a fifth of all food reaching consumers wasted: UN

PARIS - Seventeen percent of the food available to consumers worldwide in 2019 -- almost one billion tonnes -- was thrown away by households, retailers, institutions and the hospitality industry, far more than previously suspected, the UN said Thursday.


Nineteen Myanmar police seek refuge in India

NEW DELHI: At least 19 Myanmar police have crossed into India to escape taking orders from a military junta that is trying to suppress protests against last month's coup, an Indian police official said on Thursday, adding that more were expected.


Hong Kong court grants bail to 15 of 47 activists

HONG KONG: A Hong Kong court on Thursday granted bail to around a third of 47 democracy activists charged with conspiracy to commit subversion, as the case draws widespread criticism that Beijing is using a national security law to crush the city's opposition.