YSS expands operations
published : 8 May 2023 at 04:30
newspaper section: Life
writer: Jedd Sreshthaputra
Thai shock absorber manufacturer YSS has opened a 400 million baht distribution and service centre which will serve as a blueprint for its aggressive network expansion strategy into future Bangkok areas and provincial markets as well as the Asean region and other global markets.
The facility, YSS D.C., is built on an 8 rai plot of land and will serve as both the main corporate headquarters, service centre and fully integrated distribution centre, according to YSS (Thailand) chairman Chansin Treenuchagron.
"The distribution and service centre aims to meet all requirements of our customers by pooling the latest technologies to enhance efficiency in distribution of products directly to the customer in the fastest time period regardless of wherever the location is in the world," he said.
The facility is further divided into the following:
A showroom for YSS products and associated partner components which is regarded as the world's largest YSS products display area of its kind and most modern to date.
YSS Museum and YSS Hall of Fame which compiles the rich history of YSS from its humble beginnings to the milestones of industry awards and recognition at the highest level of championship competition as a testament to its product superiority by racers and motorsport teams who have used YSS products to achieve success.
The world-class service centre for installing YSS products for both cars and motorcycles with the highest industry-quality standards equipped to adjust and set shock absorbers for the exact requirements of the customer.
The Warehouse Management System for fast efficient service, enhanced management of the warehouse inventory and customer delivery.
Automated Storage & Retrieval System for efficiency and functionality in designated work spaces for accuracy and safety.
The YSS D.C. Community area designed to handle various activities for distributors, clubs and customers who use YSS products.
A dedicated lifestyle area featuring premium restaurants.
Pinyo Panichgasem, CEO of YSS (Thailand), added: "YSS is reporting consecutive growth based on 2022 annual operating revenues of 1.07 billion baht made up of domestic sales accounting for 49% at 519 million baht and export markets of 51% valued at 551 million baht."
He added that plans are in the pipeline to garner investment funds by getting listed on the Thai stock exchange this year in order to source business alliances and develop business for even greater efficiency and efficacy of YSS products on a continuous basis.
YSS manufactures over 8,200 products for automobiles and motorcycles in addition to other vehicle types which covers approximately 3,100 models all over the world.
YSS is the world's best-selling product in the high performance segment thanks to annual production capacity of 1.5 million units. It has six R&D centres located in Thailand, Japan, New Zealand, the Netherlands, Spain and Italy.
Export destinations for YSS include over 40 markets while over 60 authorised distributors and integrated 134 service centres all over the world speak volumes for the world-class quality of YSS.
YSS has also raised production capacity to meet increased demand from distributors worldwide, in line with the dealer network expansion plan in Germany, Italy, the United Kingdom, Spain, France, the Netherlands, Greece, Japan, South Korea, Taiwan, Indonesia, the Philippines, Vietnam, Malaysia and China.
It is the best-selling brand in Thailand and is one of the top five shock absorber manufacturers in the world, while its world-class quality is certified by ABE of Germany, a globally accepted industry standard.