Royal Enfield expands into heart of Bangkok
Royal Enfield has expanded its footprint in Thailand by opening a new store, further strengthening its foothold in the country.
Royal Enfield has expanded its retail presence in Thailand by opening its 15th exclusive shop, making it the company's 143rd location overall in the Asia Pacific area. Royal Enfield is going to open a 3S store in Thailand, which will make the company's products easier for Thai customers to obtain. It will be possible to purchase the whole Royal Enfield motorcycle line-up, in addition to genuine motorcycle aftermarket parts, accessories, and service.
Royal Enfield Motorville Asoke-Petchburi Road in Bangkok will be the site of the new store. Located at 1955 New Petchburi Road, within the main district of the capital, the exclusive store will be convenient for both current and potential customers in Thailand.
Customers and motorcycle fans in Thailand can now enjoy 121 years of legacy through the unique store's comprehensive choice of motorcycles, gear, and accessories, all available under one roof. In addition, the unique store embodies the brand's "Pure Motorcycling" philosophy in every part of the Royal Enfield ownership experience.
"Royal Enfield is committed to becoming the global leader in the mid-size segment, and the Asia Pacific is of great strategic importance. We've been working hard to make our passionate community and passionate riders' lives easier. Thailand is quickly becoming our second home, and the number of Royal Enfield riders who are subscribing to leisure motorcycling and joining the Pure motorcycling family is growing quickly. We have more than 11,000 happy Royal Enfield owners and a strong social community that grows every day by itself. We have opened our 15th store in an effort to reach more people. This will bring us closer to our customers and make it easy for them to find our brand, especially in the centre of Bangkok. Motorcycle fans will like this exclusive brand store and our evocative products, which are available at prices that are easy to afford. We are looking at key locations in Thailand to expand our distribution network, as well as a strong aftermarket network and infrastructure to provide full-service support to our customers in the region," said Royal Enfield's head of business for Asia Pacific Anuj Dua.
Royal Enfield Motorville on Asoke-Petchburi Road will not only be a motorcycle showroom, but it will also open "Hangout", which is a place for everyone to get together.
The Hangout will soon open, and it will have some of the best food in town, including a café with a famous barista and a co-working space for Royal Enfield customers.
As Royal Enfield Thonglor is no longer in business, Motorville Asoke-Petchburi Road will be in a position to serve both its current clients and new customers who might be interested.
Let's take a look at the Royal Enfield 350 Series, which is in focus because of the affordable price range and the improvement of quality.
Prices of Royal Enfield Hunter 350 Rebel and Dapper start at 129,000 baht.