Thailand Elite to gain ground with jet set

Thailand Elite to gain ground with jet set

Revenue up 40% in first half of fiscal year

A woman presents the Thailand Elite Card, which allows for long-term visas and enables discounts on a variety of services to wealthy foreigners. APICHART JINAKUL
A woman presents the Thailand Elite Card, which allows for long-term visas and enables discounts on a variety of services to wealthy foreigners. APICHART JINAKUL

Thailand Privilege Card Plc (TPC), the operator of Thailand Elite Card, is confident of achieving its revenue target of 400 million baht in fiscal 2017, ending Sept 30, after securing an international sales agent to help the company sell its memberships abroad.

During the October-March period, the company generated 233 million baht in revenue, up 40% year-on-year.

TPC recently appointed Henley & Partners Holdings as its international sales agent. The latter has 28 sales offices worldwide that can sell Thailand Elite Card memberships to high-profile international customers.

TPC for its part has 21 sales offices in Thailand.

In conjunction with Henley & Partners, TPC will target elite investors and high-profile tourists, said president Pruet Boobphakam.

He said TPC has played a role in driving Thailand's tourism industry and the overall economy.

Thailand Elite offers visa benefits, helping members stay in Thailand from five to 20 years -- the longest visa validity issued by the government -- without having to leave for visa runs.

Thailand Elite Card holders are also eligible for discounts on services such as golfing, wellness/spas, restaurants, hotels and medical services at some hospitals.

TPC has welcomed 443 new members over the past six months. The company had earlier set the target of attracting 678 new members by the end of this fiscal year.

TPC now has more than 4,300 Thailand Elite Card members from a number of countries, including Britain, China, the US, France, Japan and Australia.

Thailand Elite has seven membership categories, with prices ranging from 500,000 baht to 2 million baht.

The first category is Elite Ultimate Privilege, which is priced at 2 million baht for a 20-year membership. Cardholders receive a five-year, multiple-entry visa (renewable), on top of full-service privileges from short-haul limousine service, 24 rounds of golf or spa treatments per year, plus one health check-up.

The second category is Elite Family Premium, which is a supplementary card to Elite Ultimate Privilege. Its 20-year membership costs 1 million baht, with cardholders receiving a five-year, multiple-entry visa (renewable), on top of short-haul limousine service and 10 rounds of golf or spa treatments a year.

The third category is Elite Easy Access for 500,000 baht with five-year membership.

The fourth category is Elite Family Excursion. It costs 800,000 baht for five-year, multiple-entry visas and targets businessmen and international visitors whose children are studying in Thailand.

The fifth one is Elite Family Alternative for 800,000 baht with a 10-year membership period offering five-year, multiple-entry visas (renewable).

The sixth category is Elite Privilege Access for 800,000 baht. It is designed for long-term solo visitors or families.

The last is Elite Superiority Extension designed for retired foreigners staying long-term. It costs 1 million baht for a 20-year membership.

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