Brother hits a new chord in karaoke

Brother hits a new chord in karaoke

Mr Teerawut says BMB will help Brother Thailand meet its sales target.
Mr Teerawut says BMB will help Brother Thailand meet its sales target.

Brother Thailand, a unit of the Japan-based printing company, has diversified into home entertainment by introducing the BMB home karaoke.

The business expansion is line with the direction taken by its head office Brother Japan, which has added sewing machine to its printing business, said Teerawut Suppapunpinyo, director for sale and marketing of Brother Thailand.

"Thailand is the 17th country for the BMB market after it was acquired by Brother in 2009," he said, adding that BMB is strong in the commercial and professional karaoke market, but it just entered the home karaoke segment early this year.

Brother's study found that 60% of home karaoke systems are commercial models.

A unique feature of new BMB products is embedded Bluetooth in the amplifier so they can pair with the Bluetooth signal from a smartphone or tablet to play YouTube karaoke music.

Two models are available, with the basic one costing 29,900 baht, and the advanced version priced at 39,900.

Mr Teerawut said the new products would help the company meet its sales target.

In the past three quarters of its fiscal year, Brother Thailand grew 5%. But it is confident of achieving 11% growth with the rise in the number of newly registered firms. Small and medium-sized enterprises and new entrepreneurs will drive demand for sewn products and printing machines, he said.

"We are moving in the right direction, shifting beyond consumer printing and focusing more on government and corporation printing solutions," Mr Teerawut said.

Printers and scanners are still major revenue contributors for Brother Thailand at 85%, followed by 10% from sewing machines and 5% from label printers.

Do you like the content of this article?
COMMENT

Daily Covid cases spike in Prachuap

PRACHUAP KHIRI KHAN: The number of daily Covid-19 infections reported in this province rose suddenly to 341 on Friday, most in Pran Buri district. There was one more coronavirus-related death.

15:55

+9.810 Covid cases

New infections are up slightly, but daily coronavirus fatalities are down - from 73 last reported to 66.

15:30

Arrival rules

Conditions announced for quarantine-free entry by air from Nov 1 from 46 countries, including people who recently left Thailand for those countries.

15:18