AIA set to energise vitality programme

AIA set to energise vitality programme

The AIA office in Bangkok, where the company has launched a healthier workplace campaign.
The AIA office in Bangkok, where the company has launched a healthier workplace campaign.

AIA Thailand plans to bring all of its insurance products into its AIA Vitality programme by the third quarter.

Chief executive Tan Hak Leh said the company has five insurance products in its Vitality programme, which has attracted 200,000 members since the programme was launched two years ago.

Those purchasing products under the Vitality programme will receive a discount for the first-year premium, while the discount rates in following years will depend on customers' engagement level and health.

Customers who achieve the target set by the programme can get more discounts for the premium in the following years, but the discount rate will decline if they do not meet the stipulated requirements.

"We will push most [of our insurance] products under this programme as we aim to encourage Thais to have better health, under the slogan 'healthier, longer, better lives'," said Mr Tan.

He said the new campaign promise is aligned with the company's strategic goal of building customer engagement and promoting health and wellness through AIA Vitality.

The company also launched the "Thailand's Healthiest Workplace by AIA Vitality" campaign, a science-backed workplace survey encouraging organisations to be aware of their employees' health and well-being.

The health survey project was initiated by AIA and implemented in four countries -- Malaysia, Singapore, Hong Kong and Australia -- in 2017. A similar project will be implemented in Thailand this year.

Participating organisations will receive an organisational health report, which will provide an overview of their employees' well-being and unique benchmarking information to help them develop strategies to improve their employees' health profile.

Concerning the revision of premiums according to the new Thai mortality rate, Mr Tan said while it will be the biggest-ever reworking of life insurance policies, cheaper insurance premiums are expected to affect the total by less than a single digit.

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