Reed’s vision to highlight RobotX in four events to bring Industrial 4.0 to ASEAN

Reed’s vision to highlight RobotX in four events to bring Industrial 4.0 to ASEAN

Reed Tradex is pushing to expand Thailand 4.0 to cover the ASEAN market by introducing 4 new events that reflect rising demand for robotic technology and fully automated systems under its new show, RobotX, in 4 series: RobotX ME in June, followed by RobotX METALEX, RobotX Hanoi, and RobotX HCMC through the end of the year. The new shows are expected to prove an immediate hit in the ASEAN market.

Mrs. Debbie Evans

The four exhibitions bring together over 30 of the world’s leading brands from  the United States, Germany, Sweden, Italy, Japan, Korea, Taiwan, and China as well as Thai brands, the largest collection in ASEAN. Together they represent a formidable technology base that can satisfy the needs of all levels of manufacturers, from SMEs to large-scale enterprises.

Mrs. Debbie Evans, President of Reed Exhibitions South East Asia/Australia, pointed out that “Reed Exhibitions chose Thailand to debut the RobotX series in the June Manufacturing Expo as this event is the most comprehensive for Thai manufacturers; they will have the opportunity to see and choose the latest technology in line with production technologies used by manufacturing bases elsewhere in the world. Our exhibitors who are our customers globally will have the opportunity to expand to the ASEAN market through Thailand and Vietnam whether they want to manage their own expansion or via agents.”

Mr. Isara Burintramart, Managing Director Reed Tradex Company, revealed that demand for robots exists in every industry in the region, including Thailand and Vietnam. The Thai government through its Thailand 4.0 policy, which is promoted with import duty waivers for large and medium size investors through the Thai Board of Investment, and low interest loans for small investors offered through the Office of Industrial Economics together with SME bank, is making investment in AI and automated systems more interesting, as seen by the high growth for robots & systems, both imported and made in Thailand. 

The four RobotX Series exhibitions

The exhibitions also serve as a platform for partnerships and linkages to flourish among manufacturers in ASEAN taking similar routes to Industrial 4.0. This way, all parties can benefit from each other’s strengths and weakness and gain mutual benefits and advantages.

As such Robotic Expo, the most comprehensive exhibition for automated systems and robotics in ASEAN, comes at a time when the next three years are expected to see robotics and automation technology industries turn over at least 10 billion baht at the exhibitions alone.

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