Bangkok Dusit Medical Services Plc (BDMS) has partnered with Allianz Ayudhya Assurance Plc to offer a first-class health insurance rider for the wealth segment, with coverage costing up to 100 million baht.
My First Class @BDMS is an insurance rider offering health protection and coverage at 45 hospitals under BDMS networks. These include Bangkok Hospital, Samitivej Hospital, BNH Hospital, Phyathai Hospital, Paolo Hospital and the Royal Hospital.
The product has two plans and is required to be attached with life insurance policy coverage of at least 100,000 baht.
The first plan, named Beyond Platinum Plan, is available for those aged 6-70 years old, with insurance renewals up to age 84. The plan covers all medical treatments for both inpatients and outpatients for up to 100 million baht a year.
The premium for this plan ranges from 71,726 to 318,756 baht a year, depending on the individual's age and gender.
The second plan, named Platinum Plan, is available for those aged 31 days to 70 years old, with insurance renewal until age 84. The plan covers all medical treatments up to 80 million baht, excluding ophthalmology and maternity treatment.
Premiums for this plan range from 37,271 to 185,125 baht a year, depending on an individual's age and gender.
"BDMS gives special attention to high-quality medical care and treatment, human resources, R&D and the most advanced technologies to achieve its goal of delivering the best medical care possible to patients," said BDMS chief operating officer Poramaporn Prasarttong-Osoth.
Allianz Ayudhya Assurance president and chief executive Bryan Smith said the premium rider target is 400 million baht, or about 500 applications, for the first year's premiums.
There are 63 applications from upper-income Thais aged 24-55 years old, he said.
Mr Smith said the main target customers are upper-income Thais and expatriates living permanently in Thailand.
The company has about 10,000 customers in the wealth segment.
"Wealthy customers need high-standard healthcare, and Thai hospitals have quality care that costs 30% lower than in other countries," Mr Smith said.