New Nordic: Thailand steady amid storm

New Nordic: Thailand steady amid storm

Thailand is well positioned to weather economic turmoil despite tariff scares and the US Federal Reserve's monetary tightening policy, says hospitality firm New Nordic Group.

"We've looked at the data, and it is our belief that Thailand will do well going forward despite threats of tariffs and interest rate raises in the US," said Kurt Svendheim, chief executive of New Nordic Group, that has a number of holiday and hospitality construction projects in progress in Southeast Asia.

According to a study by one of the country's leading banks, Thailand ranks second from the top in terms of financial health among 24 emerging-market economies. The index looks at a country's current balance of payments, foreign reserves, external debt and domestic inflation.

"Both the Thai government and private sector have managed the economy well, and, therefore, will be able to weather economic risks better than their global peers, as is evident by our increased investments there," Mr Svendheim said.

Thailand is one of Asia's safest and most sought-after investment destinations, due in part to its growing economy.

The World Bank has called Thailand "one of the great development success stories" and a country that is "becoming an upper-middle-income economy".

This year, the economy is estimated to grow at over 4%, much of it driven by tourism.

"It's not just the beautiful beaches and lush landscapes that bring us to Thailand, it's also the economic health of the country," Mr Svendheim said. "A place's appearance is not the only thing we look at when we make our decision."

New Nordic Group has a number of new projects under way in Thailand, including a 152-room, four-star hotel in Pattaya and a family attraction in Phuket called New Nordic Water World.

The group has at least 10 buildings under construction and is positioned well to service its largest customer base, Chinese tourists.

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